For people who love beauty products but are also looking for a way to make some extra money, selling your own line of homemade beauty products could be a great way to get the best of both worlds. However, because there are so many beauty products already out there, you’ll have to get creative when it comes to getting people to try your products and fall in love with what you have to offer.
To help you reach this goal, here are three tips for successfully selling your own homemade beauty products.
Keep Your Ingredients Simple
The fact of the matter is that your homemade beauty products can’t compete with big brands when it comes to things like manufacturing, marketing, and the like. However, this isn’t what people expect when they shop small for their beauty products. What they really want is to support a brand that keeps things simple, especially when it comes to their ingredients.
Ideally, you should try to use only natural ingredients in your products as a way to get a leg up on your competition. Additionally, by putting your ingredients on your labels, and only using ingredients that people already know and trust, you could easily build a lot of trust with your products and your brand, which can be harder for bigger businesses.
Work With Complementary Businesses
Once you have some beauty products that you’re proud of and are ready to start selling, a great way to get your foot in the door, according to Michael Flanagan, a contributor to Chron Small Business, is to try to wholesale some of your product to a complementary business in your area.
Complementary businesses are ones that are in the same general industry as you, meaning health and beauty, but that don’t sell any products that would compete with yours. You may want to start with local businesses or entrepreneurs who’ve set up shop in places like the mall. This way, you can take advantage of the customers they already have and ensure that your products are safe inside the security wall this business has already built for itself.
Offer Customer Service That The Big Guys Can’t
In addition to creating products that can be simple and more natural than what bigger businesses are selling, another way you can have an edge on your competition is to offer customer service that the big guys can’t.
When selling in a small town as an entrepreneur, you can have a lot more access to your clients and customers than bigger brands can. So to take advantage of this, Anne Kinsey, a contributor to BizFluent.com, suggests following up with people personally after you make a sale. This type of customer service will serve you well as far as word-of-mouth marketing goes.
If you’re wanting to start selling your own homemade beauty products, consider using the tips mentioned above to help you learn where you start and how to break into this competitive industry.