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There is no doubt that technology has changed society. Generative AI is one example of a vital and innovative technology. It has impacted many sectors, including marketing, where it continues to change the game. But for starters, what is generative AI?
Generative AI is an algorithm that feeds existing content information so it can build new content. It applies to audio, pictures, videos, and much more. In other words, generative AI is an algorithm that teaches machines how to build content without human intervention.
The marketing industry has taken advantage of generative AI, using it in many ways. It is common in email marketing, marketing lead scoring, customer service routing, fraud detection, cross-selling and upselling, and service chatbots. Marketing and generative AI seem to be pairing well.
There are many examples of generative AI platforms. ChaptGPT is a common example; one million people signed up to use ChatGPT in the five days following its initial launch. Other examples include Make-A-Video, Bard, and DALL-E.Experts such as Rob May, the CEO and Founder of Nova, have discussed the potential of generative AI moving forward, and agree it has endless possibilities. Moving forward, it is likely that AI will combine with other software and technology, further changing the way society functions. As companies continue to turn to AI to market and produce products, it is useful for consumers and employers alike to stay up-to-date on the state of generative AI.
