Jurgen Cautreels is one of the industry-leading digital marketing agents in the modern marketing world. He has broken records and has created insanely successful strategies for many businesses and entrepreneurs.
Jurgen Cautreels has been in the game for a long time and has seen it all. His success and marketing expertise comes from a mixture of pure experience and his creativity and analytical skills.
These analytical skills have also helped him in the investing world, showing that he can do it all. Here are some of Jurgen Cautreels’s best tips for improving your digital marketing strategy.
Influencers are pretty much modern-day celebrities. The main difference between an influencer and a celebrity is that influencers are much more accessible to advertisers and businesses.
Reach out to influencers in your industry and see if there’s any way you can collaborate on a project. Have them advertise your business to their followers, or maybe launch a product with their name attached to it. This strategy is proven to work, and it’s one of Jurgen Cautreels’s favourites because it is absolutely timeless.
Beyond just working with and advertising with influencers, you should get your name (or your brand’s name) out in the community. Tweet at influencers, engage in discussions with followers, start interesting conversations on social media, etc.
This will show your customers that you are more than just a business trying to sell products; you’re someone that cares and is actively trying to improve and be a part of the industry they love. This will also legitimize your business and gain the trust of your followers, which is the best move any business can make.
Videos are a great way to market, especially nowadays with the popularity of TikTok. Videos are also much more eye-catching than traditional social media posts.
Your videos should have a clear purpose and showcase exactly what you’re trying to advertise, whether it’s a product or service. You do not want people walking away from your video wondering what was even being advertised.
Humor is always a great direction to take, and subverting expectations will get people talking about your product, which is the main goal of any marketing campaign.
When Jurgen Cautreels says change up your focus, he means you should constantly be thinking about which platforms and which strategies deserve your attention the most. If you’re spending 50% of your time on Facebook and the other 50% on Twitter, but 90% of your customers come from Twitter, then why are you spending so much time on Facebook?
Think about these things, and adjust your focus as necessary. You want to spend your energy where the customers are.
Playing off of the last piece of advice, gut feelings will not cut it when determining where your customers come from or even who they are. You want to use numbers.
You can run anonymous polls or use analytic tools to figure out who your customers are and where they’re coming from. There are many tools available from trusted companies like Google that can help with this, and they will provide absolutely invaluable information.