Over 50% of consumers around the world take vitamins and supplements on a daily basis, with that number expected to keep growing in the coming years. The supplement industry is booming, and the overwhelming growth that we’ve seen in the past few years is something to pay attention to. The US has even more consumers taking vitamins, with some demographics and locations having 80% and above taking vitamins and supplements every day. This growth is seen in all types of supplements. Taking center stage in the past 12 months are specialty supplements, herbals and botanicals, sports nutrition supplements, and weight management supplements with all incredible levels of growth.
New ingredients, new blends, and new scientific data are driving this growth. Vitamins have recently been linked to a wide variety of physiological, cognitive, and functional boosts in consumers. Supplements have been shown to reduce injuries from workouts and help boost performance and muscle gain. New ingredients for pre-workout supplements are also on the rise. Ingredients like beta-alanine for controlling muscle fatigue, tyrosine for encouraging dopamine production, and citrulline for improved muscle building are being included in more blends for better performance.
The supplement industry is projected to hit $100 billion by 2031. Make sure you know the supplements industry inside and out as it continues to grow here: